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Case Studies
Projects With Measurable Outcomes
Real delivery stories across SaaS, enterprise, and data products.
9
Documented Case Studies
Days - 3 Months
Delivery Windows
Web + GTM Systems
Execution Focus
Kyla Pince
Real EstateFrom zero web presence to a live personal-brand site
Visit live siteThe Problem
A top-producing San Diego agent with effectively zero digital presence — every referral who Googled her found only a broken brokerage profile, nothing that reflected her track record.
What We Did
A custom personal-brand site on Next.js: hero brand story, credentials with click-to-learn modals, 59 filtered Google reviews wired up with star-rating structured data, and a listings section that auto-syncs from her MLS feed via a committed-snapshot build (no runtime fetch).
What Happened
Live the same week, ahead of schedule. A teammate saw it and asked to have one built for her too.
Next.jsv0Tailwindshadcn/uiVercel
Personal brand siteAuto-synced MLS listingsReviews + structured dataCredentials modals
Mobile-first designVercel Analytics
“It looks great! Thank you SO much!”Kyla Pince, Director of Sales, Auker Group
VIA Physiotherapy
Healthcare — PhysiotherapyNaming, brand, and website for a new practice
Visit live siteThe Problem
A chartered sports physiotherapist launching her own Dublin practice with no name, no brand, and no web presence — starting from a blank page.
What We Did
End-to-end build: naming research, a “forest and clay” brand identity (wordmark, logo, business cards), and a fast custom site (Home, About, Services, Referrers, Book) ready for Cliniko booking. Domain and Google Workspace email set up too.
What Happened
Live and ready to launch alongside the practice.
Next.jsTailwindVercelFigma
Naming researchBrand identityLogo + business cardsCustom website
Cliniko-ready bookingDomain + email setup
“How could anyone possibly do this on their own? Nobody could.”Eimear Keane, Founder, VIA Physiotherapy
OG1
Sports TechRebuilt and relaunched a sports-coaching network on Rails
Visit live siteThe Problem
An early-stage professional network for sports coaches needed senior technical leadership to turn a slow, fragmented build into a fast, reliable product ready to relaunch.
What We Did
Fractional CTO engagement: re-architected the entire product on Ruby on Rails using agentic coding workflows, modernised auth and infrastructure, and drove it through QA to launch — coach profiles, endorsements, a content feed, and real-time messaging. Heavy use of Intercom for user engagement: an AI-assisted help center, in-product tours, and lifecycle email campaigns.
What Happened
Relaunched on the new stack to its existing community of coaches, scouts, and trainers.
Ruby on RailsIntercomPostHogPWA
Rails re-architectureCoach profilesEndorsementsContent feed
Real-time messagingIntercom engagementLifecycle emailPostHog analytics
Glenveagh
Real EstateSignificant increase in organic sales and brand recognition
The Problem
Needed a mobile-first website to drive high-quality leads and deliver appointments to view homes across their property portfolio.
What We Did
User research interviews, custom CMS content types mirroring the business model (Developments, Properties, Articles), Sanity CMS with real-time preview.
What Happened
Significant increase in organic sales and overall brand recognition since the digital transformation.
SanityNext.jsSalesforcePardotFigma
User researchCustom CMS typesSalesforce integrationPardot marketing
Mobile-first designReal-time CMS preview
“We've seen a significant increase in organic sales and overall brand recognition since our major Digital Transformation. Mawla were the right partner to guide us through the brand and technical challenges.”Cameron McDonnell, Head of Marketing, Glenveagh
Fresco
SaaS - Smart Kitchen€30K budget → 5 days dev time
The Problem
Needed a marketing website that could be built and iterated on rapidly by the marketing team without developer involvement.
What We Did
Content Engine approach with 20+ modular content blocks, flexible in-CMS styling controls, and real-time page building.
What Happened
6-page brief expanded to ~20 pages delivered. 6 months of expected work compressed to weeks. Marketing team self-sufficient on content.
SanityNext.jsTailwindHubSpotLottie
20+ content modulesIn-CMS stylingReal-time previewHubSpot integration
Lottie animationsGTM setup
“Using our Content Engine the Fresco team has been able to build 20 pages, with a toolbox of 20+ unique modules with a huge range of flexibility for in-CMS styling control.”Fresco Team, SaaS Platform
Harmon.ie
SaaS - Enterprise CollaborationSite shines a new light on the company
The Problem
Needed a complete brand refresh and modern website to represent them as a modern software business to customers and partners.
What We Did
Brand strategy, Mawla Engine deployment, HubSpot no-code landing pages, GTM funnels, full digital transformation.
What Happened
Site delivered on time and within budget. Positive feedback from customers and partners who commented the site shines a new light on the company.
SanityNext.jsTailwindMawla EngineHubSpotSalesforceStorybook
Brand refreshMawla EngineHubSpot landing pagesGTM funnels
StorybookSalesforce integration
“Mawla delivered the site on time and within budget, and we're extremely happy with what we got. We've seen a lot of positive feedback from our customers and partners, who commented that the site definitely shines a new light on our company.”David Lavenda, CPO, Harmon.ie
Kingspan
Enterprise - Building MaterialsDigital annual/earnings reports platform
The Problem
Needed a modern digital platform for distributing annual and earnings reports, replacing slow PDF-only approach.
What We Did
Headless CMS platform with fast mobile experience, enabling digital-first report distribution.
What Happened
Fast mobile experience for stakeholders, CMS-managed report updates, modern digital presence for investor communications.
JamstackHeadless CMSNext.js
Digital reportsMobile optimizationCMS-managed contentFast loading
Birthinfo.ie
Government / Public SectorSpeed, quality, configurability
The Problem
Required a highly configurable, fast-loading public information website with strict accessibility requirements.
What We Did
Next.js + Sanity CMS build focused on speed, quality, and configurability for public sector needs.
What Happened
Accessible, fast, configurable website serving the public sector.
SanityNext.jsFigma
AccessibilitySpeed optimizationConfigurable CMSPublic sector compliance
VC Partners Fund
FinTech / Data Platform$500 Clay spend → full productized platform
The Problem
Founders struggle to discover sub-$200M VC funds actively deploying capital.
What We Did
Clay data enrichment ($500 spend) → AI code tools → productized database website with filtering by size, location, vintage year.
What Happened
944 funds, 3,324 decision makers, 227 cities indexed. Fully searchable and filterable platform.
Clayv0Next.jsVercel
Clay enrichmentAI-built frontendFund filteringPartner search
Geographic filtering