Mission Control
A coordination layer for AI agent squads. Design a team through conversation, deploy via OpenClaw skill, and let agents collaborate automatically.
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Product Development • App Creation
I Build Products & AppsFrom Idea to Live in Production
I design, build, and ship software products — SaaS platforms, web apps, internal tools. I'll scope it, build it, put it live, and keep improving it.I own the build from brief to launch, and bring in trusted specialists when the product needs them.
Have a look at the work first — then we can talk
One accountable owner from brief to launch
AI tools for speed — my name on everything that ships
Scope, build, launch, improve — the whole job, not just the code
Product Development & App Creation
6+
Products Shipped to Production
Weeks, Not Months
Small Launches, Kickoff to Live
15+
Years Shipping Software
Jump to what matters
Fast onboardingMeasurable outcomes
Workflow Development
Turn the Work You Do by HandInto Software
Most businesses run on manual workflows — spreadsheets, email chains, and things one person knows how to do. I turn them into AI-enabled internal software: the workflow becomes a product, the product does the boring parts, and your team supervises instead of typing.
Admin & Back Office
Invoice reconciliation, receipt collection, bookkeeping prep — automated pipelines with a human check at the end. I run my own books this way.
Meetings Into Action
Call transcripts become tickets, follow-up emails, and status updates. Decisions and follow-ups don't get lost on the way to the backlog.
Reporting & Insight
Weekly usage and status reports drafted automatically from your real data — analytics, database, search console — ready for you to review and send.
Content & Comms
Drafts in your tone of voice from what your business already produces — transcripts, tickets, and changelogs. You approve, it goes out.
Each repetitive workflow becomes a small piece of software your business owns — built to fit how you actually work.
Talk Me Through Your WorkflowSound Familiar?
You’ve got the product idea, maybe even the designs — but nobody to actually build it
Your MVP is half-built and the developer who started it is gone
The app is live but every new feature takes months to ship
Your agency built you a website when what you needed was a product
You want AI in your product but nobody on the team has shipped AI features before
The prototype impressed everyone, then died — it was never built to reach production
You’re technical enough to know what’s wrong, but too busy to fix it
Every conversation about your product ends in a plan, never in shipped software
You need someone who can own the whole thing — product, code, and launch
I’ve dealt with every one of these.
Building products is what I do every day.
/02 — More Ways to Work With Me
How We Can Work Together
Product development end to end, plus the leadership and delivery work around it.
/03 — Case Studies
Projects Shipped to Production
Real delivery stories across SaaS, enterprise, and data products.
Sports Tech
OG1
Rebuilt and relaunched a sports-coaching network on Rails
An early-stage professional network for sports coaches needed senior technical leadership to turn a slow, fragmented build into a fast, reliable product ready to relaunch.
Real Estate
Kyla Pince
From zero web presence to a live personal-brand site
A top-producing San Diego agent with effectively zero digital presence — every referral who Googled her found only a broken brokerage profile, nothing that reflected her track record.
Live Experiments
Try What I'm Building
These experiments are where ideas are pressure-tested before they become client systems.
Home Assistant Automation Suggestions
A Home Assistant integration that analyzes your logbook to suggest automations based on your repeated manual actions.
Build Notes
Follow the Thinking
Deep dives on architecture, AI workflows, and the practical lessons from shipping systems.
How to Make a SaaS Feel Alive: Intercom Lifecycle Messaging, Built with Claude
Most SaaS treats a new user like a transaction — a sign-up confirmation, then silence. Lifecycle messaging is how you make the product feel alive instead. Here's how I built a full system in Intercom — 37 outbound messages wired into four Series — by pointing Claude at Intercom's own internal API, plus the one rule most teams get wrong.
13 min read
Every Monday I Type /mission — 9 Claude Code Skills That Run My Business
I built 9 Claude Code skills to keep my one-person portfolio business oriented around goals, KPIs, and the actions that actually move them. Here's how the whole system works.
12 min read
Live Notifications in Home Assistant: The YAML That Got 760 Upvotes
How to build Android progress notifications for appliances and doors using smart plugs, power monitoring, and a few lines of YAML. No smart appliances required.
10 min read
/04 — What Clients Say
Outcomes, In Their Own Words
Candid feedback from teams I have shipped with.
“Mawla delivered the site on time and within budget, and we're extremely happy with what we got. We've seen a lot of positive feedback from our customers and partners, who commented that the site definitely shines a new light on our company.”
David Lavenda
CPO, Harmon.ie
“The project achieved a 40% uplift in sales post-launch and reduced support calls significantly.”
Mairtin O'Broin
CTO, ZOO Digital
“Mawla over delivered and built a hugely customisable and gorgeous site. Delighted with the result.”
Jonny McCauley
Cofounder
“The team at Mawla supported and guided us throughout the entire project, they were a delight to work with.”
Gav Rooney
CTO, Moment Health
Dan Malone
Product developer based in Dublin. I design, build, and ship apps and software products — for clients and for myself.
Read MoreLet’s See If We’re a Fit
Tell me what you want to build and I’ll map the path from here to shipped.
Start a Conversation
Share what you’re building — or trying to — and I’ll tell you how I’d approach it. No obligation.
Start Your BriefNo commitment required
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