Built

Product delivery, from brief to launch

For founders funding a software product who want one accountable owner without managing a development team.

These examples show the products, delivery work and business systems I own. I remain accountable for delivery, with a named delivery lead for each engagement.

Read how we can work together

Agency owners who need a senior engineer behind their studio: the same brief works.

Goaly weekly plan

The system I run my company on: goals, weekly priorities, client work, books.

What it produced

A weekly plan that names one priority and the work behind it.

What a founder takes from it

A founder decides faster when the plan names one priority per week.

Example

This week: ship the customer dashboard.
Next action: write the launch note.
Waiting on: a decision on the pricing page.
Books: two supplier invoices to file.

An example week. Every line is made up.

Read how I run the week

Claude Code

Written 2026-09-14

AskSolar

A solar cost estimator and quote check for Irish homeowners.

What it produced

A live site. A homeowner gets a cost estimate for a roof in minutes.

What a founder takes from it

A live product without a channel is a cost until it has one.

Open AskSolar

Next.js

Written 2026-09-14

Client delivery

FrescoDelivery owner, four weeks. The marketing team then built 20 pages with no developer in the loop.Read the Fresco case studySanity · Next.js · Tailwind

Why this page

I take a product from brief to live, then I keep it live. This page is the proof.

What I own

The products here are mine. I pay for them, I run them, and I fix what breaks.

What strangers use

The products here are live and open to anyone. Look at them before you write to me.

How I work

I run my own company with the same controls I put on client work.

Need one owner from brief to launch?

Write to me. Tell me what you have and what is stuck. I reply in writing, usually within a day. No call needed.

Start your brief

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